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Our Vision

Lack of knowledge and awareness does not form a barrier to contraceptive uptake.

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< 2000

target listeners involved in research to identify the highest priority barriers and drivers 

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< 900

Ads and shows broadcasted

Listen to one of our radio ads

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< 5 million

Audience base reached 

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79%

Listeners remember our radio ads on an average.

What our listeners say

"We are supposed to understand this with our families, CBS does not implies stopping birth entirely, it gives us the plan to help ourselves and our families."

 16 000

estimated women in Kano State realize their contraceptive goals as a result of our pilot campaign 

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Our Values

Evidence-based:  

Rigor and evidence have formed our organization from its inception. We aim to continue to use evidence to guide our decisions, and we will be highly critical in evaluating our impact.