Enabling informed family planning through radio-based communication
For millions of families, pregnancy is a matter of chance, not choice
1 in 5 women in Africa
who are sexually active and not seeking another child are not currently using contraception. Lack of information & awareness of modern contraceptives & often misplaced concerns about side effects are frequently the reasons why.
111 million unintended pregencies
"..there’s the belief that when you take family planning pills you will not give birth forever even when you discontinue taking the drugs. "
Respondent in Northern Nigerian, Pathfinder International report
Enabling couples to access modern contraceptives may be one of the most cost-effective ways to avert maternal deaths and improve lives
70,000 maternal deaths could be avoided through universal access
An evidence-driven & scalable solution
We develop educational radio ads and shows to enable more informed
family planning decisions, increase adoption of contraceptives, and
reduce unintended pregnancies
How we do it