Enabling informed family planning through radio-based communication

 

For millions of families, pregnancy is a matter of chance, not choice

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1 in 5 women in Africa

who are sexually active and not seeking another child are not currently using contraception. Lack of information & awareness of modern contraceptives & often misplaced concerns about side effects are frequently the reasons why.

111 million unintended pregencies

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"..there’s the belief that when you take family planning pills you will not give birth forever even when you discontinue taking the drugs. "

 Respondent in Northern Nigerian, Pathfinder International report

Enabling couples to access modern contraceptives may be one of the most cost-effective ways to avert maternal deaths and improve lives

70,000  maternal deaths could be avoided through universal access 

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An evidence-driven & scalable solution

We develop educational radio ads and shows to enable more informed
family planning decisions, increase adoption of contraceptives, and
reduce unintended pregnancies

How we do it

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RESEARCH & LEARNING

Conducted extensive listener research with over 300 listeners

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DESIGN & IMPLEMENTATION

Broadcasted ads & shows on radio stations in northern Nigeria

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MONITORING & EVALUATION

We've reached up to

5.6 million listeners