About Family Empowerment Media
Family Empowerment Media is an evidence-based non-profit that aims to enable women to make informed contraceptive decisions through clear, compelling, and accurate communication.
The idea for the organization was conceived in August 2020 during the Charity Entrepreneurship Incubation Program after over 180 interventions were researched. In early September, we received our first seed funding grant. The next steps are to develop a prototype, proof of concept, and a pilot. By the end of 2022, we aim to reach 320,000 women in our country of operation.
We are active members in the effective altruism community and strive to achieve optimal impact with the resources available to us. We define optimal impact, as helping the largest number of women to realize their reproductive goals, thus reducing the unmet need in our target population.
We aim to have the following principles to guide our organization:
Rigour and evidence: Rigour and evidence have formed our organization from its inception. We aim to continue to use evidence to guide our decisions, and we will be highly critical in evaluating the impact we are achieving.
Cultural sensitivity: We recognize that beneficiaries in different countries and locations have different information needs. We aim to base our content creation on formative research where our beneficiaries are actively involved.
Humility and transparency: We aim to be humble and open-minded while learning from other actors in the space and from our beneficiaries. We also aim to reach the highest standard of transparency.