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Family Empowerment Media (FEM) is an evidence-driven nonprofit that enables informed contraceptive decisions through clear, compelling, and accurate communication.

Enabling couples to access modern contraceptives may be one of the most cost-effective ways to avert maternal deaths and improve lives. Numerous studies have demonstrated the positive effects that radio-based social and behavioural change campaigns can have on empowering women and men to realize their contraceptive intentions. 


Established in September 2020, FEM is an early-stage organisation with significant potential for growth. Since our founding, FEM has come a long way. We have:


Broadcast ads >2500 times on stations in northern Nigeria across 3 campaigns


Reached an audience base of 5.6 million listeners


Conducted extensive listener research with
> 2500 listeners

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Production of a radio show

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Focus group discussion with radio listeners



Our plans for the next year are ambitious. Key highlights include:



Conducting short campaigns in three promising expansion locations

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Conduct a Randomised Controlled Trial validating our impact further with our innovative technology



By 2027, FEM aims to reach 25M listeners, saving a life for every $2600 of funding




- Locally adapted content designed to meet the specific needs of families in the communities in which we work

- One minute information adverts on radio 10 times a day, 7 days a week

- One 1-hour long call-in show per week for families to ask their specific questions to experts


- Families learn about the reproductive opportunities open to them
- Women who wish to take up a form of contraception know where they can find it

- Women who have previously used contraception are reminded of their options


- Families who desire to take up new contraceptive methods get access to their desired form of contraceptives in local health clinics

- Families who desire to continue using the same method get access to their desired form of contraceptives in local health clinics


- Improved maternal health
- Reduction in fistulas, caesarean sections, postpartum anaemia, and postpartum depression

-Increased subjective well-being

- Increased opportunities for children to attend school

- Families realize their contraceptive goals.



We strive to achieve optimal impact with the resources available to us. We define optimal impact as helping the largest number of women to realise their reproductive goals. We aim to have the following principles guide our organisation:

Evidence-based:   Rigour and evidence have formed our organisation from its inception. We aim to continue to use evidence to guide our decisions. We will be highly critical in evaluating our impact.

Culturally sensitive: We recognize that beneficiaries in different countries and locations have different information needs. We aim to base our content creation on formative research that actively involves our beneficiaries.

Lean & experimental: We strive to remain a lean organisation with a strong focus on testing and iteration as we improve and scale our model.

Humble and transparent: We aim to be humble and open-minded while learning from other actors in the space and from our beneficiaries. We also aim to reach the highest standard of transparency.


FEM’s work was awarded d-prize and Grand Challenges Canada's Stars in Global Health Award in recognition of its cost-effective, innovative, and evidence-based approach

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