Family Empowerment Media

Enabling informed family planning and birth spacing decisions through clear, compelling, and accurate radio-based communication

Helping individuals realize their family planning intentions can be life-saving, literally...

In countries with developing health systems, unintended pregnancies can have severe consequences. An estimated 70,000 women die each year from unsafe abortions and other complications of unintended pregnancies.

On the other hand, access to contraception has been shown to help girls and women stay in school longer, improve their employment prospects, and earn more.

Even discounting the effects of unsafe abortions, every 100 unintended pregnancies leads to the loss of 10 disability-adjusted life years from:

  • postpartum anemia

  • obstetric fistula

  • still births

  • postpartum depression

  • complications from obstructed labor

Modern contraceptive methods are inaccessible for many women, often due to lack of knowledge

In Africa, one out of five women who are sexually active and not seeking another child are not using contraception. Lack of awareness of modern forms of contraception and (often misplaced) concerns about side effects are frequently the reason why.

…there’s the belief that when you take family planning pills you will not give birth forever even when you discontinue taking the drugs. They prefer to take herbs (traditional medicines) rather than drugs.

 - Respondent in Northern Nigerian, Pathfinder International report

FEM will help close the knowledge gap through clear, compelling, and accurate communications


FEM will use radio to provide women and men important information about modern forms of contraception. In many countries, radio is the most widely trusted and consumed medium. Studies indicate that in areas where contraceptives are available, intensive radio campaigns can be one of the most cost-effective ways to help families realize their family planning intentions. 




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