Our team

Anna Christina Thorsheim

Co-founder and Director

Anna Christina is an entrepreneur with a passion for enhancing women’s opportunities for contraception.

Previously she co-founded Fornix, a startup developing VR-based solutions for clients with phobias, and worked as head of PR at the startup incubator Young Sustainable Impact which founded for-profits aiming to achieve SDGs.  


Anna Christina has been actively involved in the Effective Altruism community, having led the Effective Altruism chapter at the Norwegian University of Science and Technology and helped organize EAGx Nordics. 

She spent a summer researching the political and socio-cultural barriers of family planning while volunteering at a hospital in rural Tanzania. During this visit, she conducted interviews with local women and came to understand the positive impact access to contraception has on the lives of families. 

​She studied Industrial Economics and Technology Management at the Norwegian University of Science and Technology, where she specialized in computer science.

Kenneth Scheffler

Co-founder and Director

Ken supported dozens of non-profit organizations and social enterprises before teaming with Anna Christina to launch Family Empowerment Media.


Previously at Dalberg Advisors, Ken managed more than 30 engagements focused on gender empowerment, rural development, and other development challenges. Highlights of Ken’s work include helping the Global Fund to End Modern Slavery develop an East African anti-sex trafficking strategy; advising PSI on commercializing maternal and infant nutrition products in Ethiopia; and supporting a financial service provider in pioneering a new approach to segmenting female farmers.


At USAID, Ken headed monitoring, evaluation, research, and learning of a $137 million network of development labs and facilitated partnerships with innovative organizations around the world. He is a former Fellow in the Emerging Markets Development Advisers Program and consultant in Deloitte’s strategy and operations practice.


Ken holds an MBA and Master of International Affairs from Columbia University. 

Advisory Board

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Dr. Amina Aminu Dorayi

Dr. Amina Aminu is the Nigeria Country Director at Pathfinder International, where she provides strategic leadership and oversees the programmatic and operational management. Prior to this role, Dr. Amina Aminu served as a Technical Director at the USAID-funded Sustaining Health Outcomes through the Private Sector Plus project and a Senior Technical Advisor for Abt Associates. She was also the Associate Deputy National Program Manager and Director of Service Delivery at the DFID-funded Partnership for Transforming Health Systems Phase II project. Dr. Amina Aminu holds a Bachelor of Medicine and Bachelor of Surgery from the Ahmadu Bello University Zaria, and a Master of Public Health from the University of Liverpool.

Dr. Dan Stein

Dan Stein is the Chief Economist of the evaluation firm IDinsight, where he is also a Partner. As Chief Economist, Dan is responsible for setting and maintaining technical standards throughout the organisation, developing exciting new projects and partnerships, and helping manage IDinsight’s team of technical experts. Dan is also a co-founder of Giving Green, which provides evidence-based guidance to help donors and volunteers fight climate change. Prior to IDinsight, Dan was an economist at the World Bank, where he specialized in agriculture and forestry impact evaluations. Dan holds a PhD in Economics from the London School of Economics.

Dr. Mansur Muhammad Tukur

Dr. Tukur is the Founder and Country Director of the African Institute of International Development Professionals (iDevPro-Africa). In family planning, among other roles, Dr. Tukur served as the Regional Manager for Marie Stopes in northern Nigeria and Senior Family Planning Advisor for Palladium's Family Planning Technical Support Unit project. He has supported public health projects with the World Health Organization, UNICEF, Pathfinder International, and FHI360. In addition, Dr. Tukur is a co-founder of M-SPACE Consulting, which has been funded by the Gates Foundation to build family planning support units. Dr. Tukur earned a PhD in International Health from the University of Nicaragua.

Morenike Omaiboje

Morenike is a Board member and Director of Programmes of the Women’s Consortium of Nigeria (WOCON). WOCON is a non-profit organisation committed to the enforcement of women’s and children’s rights and the attainment of equality, development, and peace. Morenike manages large donor-sponsored projects involving grassroots outreach, behaviour change, community mobilization, awareness creation, and advocacy.

Mu'azu Muhammad

Mu’azu is a Senior Program Officer with Johns Hopkins University’s Center for Communications Program in Nigeria. He provides technical and programmatic leadership for Johns Hopkins USAID-funded social and behaviour change campaigns in North West Nigeria. He is also the founder of the Power in Her Hand Initiative, which works to increase women's access to a low cost injectable contraception product. Mu’azu previously worked on implementing a
multi-stakeholder partnership on routine immunization among the Sokoto State Government, Alike Dangote Foundation, Gates Foundation, and USAID. He holds a Master’s in International Studies from Usmanu Danfodiyo University.

Patrick Stadler

Patrick is a co-founder and Chair of the Board of the GiveWell-incubated charity, New Incentives, which works on child health in northern Nigeria. He is also a director at the NGO incubation program, Charity Entrepreneurship. In this role, Patrick has mentored numerous evidence-based startup non-profit organisations. Previously, Patrick served as a political advisor with Switzerland’s economic development agency, where he focused on negotiations around the United Nation’s Sustainable Development Goals. He holds a Master’s in Political Science and Communications from Universität Bern.