Our team

Anna Christina Thorsheim

Co-founder and Director

Anna Christina is an entrepreneur with a passion for enhancing women’s opportunities for contraception.

Previously she co-founded Fornix, a startup developing VR-based solutions for clients with phobias, and worked as head of PR at the startup incubator Young Sustainable Impact which founded for-profits aiming to achieve SDGs.  


Anna Christina has been actively involved in the Effective Altruism community, having led the Effective Altruism chapter at the Norwegian University of Science and Technology and helped organize EAGx Nordics. 

She has spent a summer researching the political and socio-cultural barriers of family planning while volunteering at a hospital in rural Tanzania. During this visit, she conducted interviews with local women and came to understand the positive impact access to contraception has on the lives of families. 

​She studied Industrial Economics and Technology Management at the Norwegian University of Science and Technology, where she specialized in computer science.

Kenneth Scheffler

Co-founder and Director

Ken supported dozens of non-profit organizations and social enterprises before teaming with Anna Christina to launch Family Empowerment Media.


Previously at Dalberg Advisors, Ken managed more than 30 engagements focused on gender empowerment, rural development, and other development challenges. Highlights of Ken’s work include helping the Global Fund to End Modern Slavery develop an East African anti-sex trafficking strategy; advising PSI on commercializing maternal and infant nutrition products in Ethiopia; and supporting a financial service provider in pioneering a new approach to segmenting female farmers.


At USAID, Ken headed monitoring, evaluation, research, and learning of a $137 million network of development labs and facilitated partnerships with innovative organizations around the world. He is a former Fellow in the Emerging Markets Development Advisers Program and consultant in Deloitte’s strategy and operations practice.


Ken holds an MBA and Master of International Affairs from Columbia University. 

Our organisation

Family Empowerment Media (“FEM”) is operating through a fiscal sponsorship with Players Philanthropy Fund, a Maryland charitable trust with federal tax-exempt status as a public charity under Section 501(c)(3) of the Internal Revenue Code. Contributions to FEM are tax-deductible to the fullest extent of the law.  Privacy Policy

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