Our
Journey
Established in September 2020, FEM is an early-stage organization with significant potential for growth. Since our founding, we have come a long way.

This is a good thing and I think it should spread throughout Nigeria. it could also be included in school curriculums and inculcated in marriage counselling classes.
Listener, Kano State Nigeria
Upcoming Plans

Incubated by Charity Entrepreneurship with an award of $75K in grant
September 2020
We select Kano in northern Nigeria and
teams up with local implementation partner iDevPro-Africa
December 2020
We hosts 2 workshops with 40+ stakeholders in Kano, to understand local context
January 2021
FEM airs first radio program, reaching 2.2 million listeners
January 2021
FEM conducts rigorous formative research with over 300 listeners
February - May 2021
FEM enters formal partnership with Kano Ministry of Health and Marie Stopes Nigeria
September 2021
FEM produces and launches its first Pilot campaign, reaching 5.6 million listeners in Kano
June - December 2021
FEM will develop a new evaluation technology for radio interventions through our Grand Challenges Canada partnership
January - March 2022
Produce and launch a statewide roll-out to be evaluated
January 2022 -
January 2023
Conduct proofs of concepts in three expansion regions in Nigeria
May - October 2022
Roll out in 1-2 states while conducting a randomized evaluation
By 2027, we aim to operate in 10 Nigerian states and reach 30 million listeners yearly, averting a maternal death for every $2,600 in funding